Cost Allocation Analysis Overview Cost allocation analysis goes beyond simple revenue minus COGS to compute the fully-loaded cost of serving each order, product, and channel. Without proper cost allocation, high-revenue products may appear profitable while actually generating negative margin once fulfillment, marketing, and allocated overhead are factored in. This skill guides you through allocating four cost buckets — COGS, variable fulfillment costs, direct marketing spend, and shared overhead — down to the product and order level using your existing platform tools, apps, and accounting int…