Creative Brief Convert a vague client ask ("we need a cool animated explainer") into a structured, sign-off-ready creative brief, and generate the exact clarifying questions to send when the client cannot articulate what they want. When to use Use when starting any motion project, when a client request lacks the detail needed to scope or quote, when a brief needs to be drafted for client approval, or when a "make it cool" request must be translated into concrete direction. A locked brief is the contract for creative intent; everything downstream (estimate, scope, revisions, delivery) depends…