Crisis communications Frameworks for accurate, rapid communication during high-pressure situations. When to activate - Breaking news requires immediate coverage - Organization faces public crisis or controversy - Misinformation is spreading rapidly and needs countering - Emergency situation requires coordinated communication - Rapid fact-checking is needed before publication - Preparing crisis response plans before incidents occur Breaking news protocol First 30 minutes checklist Newsroom escalation matrix Rapid verification framework The 5-minute verification When time is critical, prioritiz…