Paid Ads: CTV / Streaming TV Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves 95% ad completion, higher than mobile/desktop. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. What Is CTV / OTT - CTV (Connected TV) : Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads - OTT (Over-t…