Customer Analytics Overview Customer analytics transforms raw order data into actionable insights about purchase patterns, lifecycle stages, and churn risk. The core analyses — RFM scoring, cohort retention, purchase frequency, and churn prediction — reveal which customers are loyal, which are at risk, and which channels produce the best long-term customers. This skill guides you through running these analyses using your platform's built-in tools and dedicated analytics apps, with data warehouse approaches for stores that need deeper segmentation. When to Use This Skill - When the marketing t…