Churn Signals Identify, operationally define, validate against actually-observed past churn, and rank the signals that precede churn in the user's own accounts. The organizing distinction is leading versus lagging: - Lagging (reports what already happened): churn rate, lost MRR, a falling NPS. - Leading (appears weeks before cancellation and leaves time to act): login decline, narrowing feature adoption, a champion going quiet. Every candidate must pass a two-part actionability test before it is worth shipping: 1. It fires early enough that someone can still intervene. 2. Someone actually can…