Customer Persona Builder Structured frameworks for creating data-driven customer personas, ideal customer profiles, and user archetypes. Persona vs ICP Distinction When to Use Which Ideal Customer Profile Template ICP Framework ICP Scoring Matrix | Attribute | Ideal (5) | Good (3) | Poor (1) | Weight | | --- | --- | --- | --- | --- | | Industry | [exact verticals] | [adjacent verticals] | [unrelated] | 20% | | Company Size | [sweet spot range] | [workable range] | [too small/large] | 15% | | Pain Intensity | Active seeking solution | Aware of problem | Unaware | 25% | | Budget | Dedicated bud…