Customer Segmentation Overview Customer segmentation divides your customer base into groups with similar purchase behavior so marketing campaigns, promotions, and product recommendations can be precisely targeted. Klaviyo, Omnisend, and Metorik all provide RFM-style segmentation out of the box for Shopify and WooCommerce without custom SQL. Only build a custom segmentation system if your platform's tools don't support the segment logic you need. When to Use This Skill - When personalizing email campaigns by lifecycle stage (new, active, at-risk, lapsed) - When building suppression lists to av…