Automation Data Governance Skill When to Use - Launching new journeys requiring cross-system data sharing. - Auditing consent/suppression logic across email/SMS/in-app. - Investigating data quality incidents impacting automation. Framework 1. Data Contracts – document required fields/events, owners, freshness SLAs, fallback behavior. 2. Consent & Compliance – track opt-in types, regional consent, TTL, audit trails. 3. Identity Resolution – ensure consistent IDs across product, CRM, MAP, CDP. 4. Monitoring – dashboards/alerts for data latency, schema changes, null spikes. 5. Change Management…