Digital PR & Authority When to Use This Skill Activate this module when the user's request involves any of the following: - Earned Media Strategy : Planning how to get press coverage, media mentions, or editorial features - Press Releases : Writing or optimizing press releases for distribution and pickup - Journalist Outreach : Crafting pitch emails, building media lists, or developing journalist relationships - HARO/Connectively Pitching : Responding to journalist queries on Help A Reporter Out (now Connectively) or similar platforms - Thought Leadership : Positioning an executive or brand a…