Drive Motivation Framework Design motivation systems for products, teams, and organizations using the science of intrinsic motivation. Core Principle The secret to high performance isn't rewards and punishment — it's the deeply human need to direct our own lives, learn and create new things, and do better for ourselves and our world. For any task requiring even rudimentary cognitive effort, external rewards either don't work or actively worsen performance. Intrinsic motivation — Autonomy, Mastery, Purpose (AMP) — drives lasting engagement. Scoring Goal: 10/10. Score any motivation system (pro…