Editorial Portfolio Chapters Build the page as a sequence of distinct editorial chapters. Let the work establish desire before explaining the studio. Establish the Story 1. Open with one strong campaign image and a concise positioning line. 2. Move directly into selected work. Treat each case study as a new magazine cover. 3. Explain the studio point of view only after the work has earned attention. 4. Use oversized service typography as the handoff from proof to contact. 5. End with a high-contrast contact chapter that feels final, not appended. Replace all source brands, projects, people, c…