Webinar Engagement Analytics Skill When to Use - Building dashboards for registrations → attendance → engagement → conversion. - Investigating drop-offs or anomalous sessions. - Reporting to GTM leadership on webinar ROI. Framework 1. Metrics Stack – acquisition, attendance, engagement, conversion, satisfaction ladders. 2. KPI Design – define thresholds per tier and align with GTM goals. 3. Data Plumbing – map sources (platform, MAP, CRM, survey) and refresh schedules. 4. Analytics Workflow – build dashboards/anomaly alerts and run cohort analyses. 5. Insight Loop – document findings, actions…