SEO: Entity SEO Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive 3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On su…