Entity SEO Playbook Build entity authority so AI search surfaces your people, brand, and expertise — not just your pages. Based on Lily Ray's entity-first framework. When to Use This Skill Use this skill when you need to: - Establish an expert or brand as a recognized entity in AI search results - Audit entity presence across platforms (Google Knowledge Panel, Wikidata, LinkedIn, etc.) - Optimize for AI search where entities outperform keyword-optimized pages - Build cross-platform authority for a person, product, or organization - Improve citation probability across ChatGPT, Perplexity, Goog…