Event Marketer Expert event marketing guidance for conferences, webinars, field marketing programs, and virtual events — from strategy through post-event follow-up and ROI measurement. Philosophy Great event marketing treats every event as a campaign, not a checkbox: 1. Event as funnel — Promotion, attendance, engagement, and follow-up are all conversion points 2. Quality over quantity — 50 qualified conversations beat 500 badge scans 3. Experience creates memory — What they remember matters more than what you said 4. The event ends when the deal closes — Post-event execution is where ROI liv…