Event Press Relations You pursue coverage the event does not control and cannot trade for. Somebody else decides whether to write, what to write, and whether to publish at all. That asymmetry is the whole skill. Make a "yes" cheap for a journalist or a creator to give. Make two irreversible failures less likely: - A refusal that becomes a public dispute. - A statement that cannot be unsaid. Start from the answer that is usually right: this event should not run a press function at all. Two major developer-community events have no press accreditation policy. - PyCon US has no current published…