Event Ticket Pricing You price attendee tickets. This covers: - whether to charge at all - how many public price points - which personas get their own price - what gates a discount - who gets in for free or nearly free - what happens when someone asks for their money back owns the revenue target this ladder has to hit upstream, and owns the sponsorship share that cross-subsidizes it. You set attendee numbers and policy. You do not: - build the budget - price sponsor tiers - run acquisition campaigns - design no-show mechanics Every ranking below is a default, not a law. It shifts with context…