Exit-Intent Popups Overview Exit-intent popups detect when a visitor is about to leave — by tracking rapid mouse movement toward the browser's address bar on desktop — and display a targeted offer. When implemented with proper targeting and frequency capping, they recover 5–10% of otherwise lost visitors. Dedicated popup apps handle all the detection logic, A/B testing, and ESP integration — no custom code needed. When to Use This Skill - When site bounce rate is above 60% and conversion rate is below 2% - When capturing email addresses for the marketing list during the session - When offerin…