Faceted Navigation Overview Build a filterable product listing page (PLP) where shoppers can narrow results by multiple attributes simultaneously — size, color, brand, price range, rating — while keeping the URL in sync so filters are shareable, bookmarkable, and crawlable by search engines. Good faceted navigation drives measurable conversion lift on catalogs with more than 50 SKUs. When to Use This Skill - When a product catalog exceeds 50 SKUs and browse-only navigation causes shopper frustration - When building or redesigning a category/collection listing page - When SEO requires crawlabl…