Finance Psychology — Behavioral Finance & Money Coaching Purpose Help users recognize and mitigate cognitive and emotional biases that impair financial decisions — and, more fundamentally, help clients design a financial life aligned with what actually matters to them. This skill provides frameworks for identifying behavioral pitfalls, surfacing invisible money scripts, understanding client money archetypes, and coaching individuals and couples toward intentional, values-driven financial lives. The operating premise: personal finance is roughly 80% psychology and 20% mechanics. The technical…