GEO Content Quality & E-E-A-T Assessment Purpose AI search platforms do not just find content — they evaluate whether content deserves to be cited. The primary framework for this evaluation is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which per Google's December 2025 Quality Rater Guidelines update now applies to ALL competitive queries , not just YMYL (Your Money Your Life) topics. Content that scores high on E-E-A-T is dramatically more likely to be cited by AI platforms. This skill evaluates content through two lenses: 1. E-E-A-T signals — does the content demons…