GEO Fundamentals Optimization for AI-powered search engines. --- 1. What is GEO? GEO = Generative Engine Optimization | Goal | Platform | |------|----------| | Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini | SEO vs GEO | Aspect | SEO | GEO | |--------|-----|-----| | Goal | #1 ranking | AI citations | | Platform | Google | AI engines | | Metrics | Rankings, CTR | Citation rate | | Focus | Keywords | Entities, data | --- 2. AI Engine Landscape | Engine | Citation Style | Opportunity | |--------|----------------|-------------| | Perplexity | Numbered [1][2] | Highest citation ra…