Go-to-Market-Planner Plan and execute successful product launches. Core Principle Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch. 5-Phase GTM Strategy Phase 1: Market Positioning Goal : Define how product fits in market landscape Positioning Statement : Competitive Analysis : | Competitor | Strengths | Weaknesses | Our Advantage | |-----------|----------|-----------|---------------| | Competitor A | Feature X | Price | Better UX | Validation : - [ ] Target customer clearly defined - [ ] Differentiation identified - [ ] Positioning tested…