goals-and-kpis The target-setting layer — turn business outcomes into a measurable cascade with one North Star per channel , benchmark-set targets, and action thresholds. This skill sets the win conditions; analytics-and-reporting measures against them. The POV: goals, not wishes "Grow our following," "go viral," "do better on Instagram" are wishes — unmeasurable, unowned, and disconnected from the business. Build a cascade instead: business goal → SMART objective → KPI → supporting metrics , with one North Star per channel tied to its real job, a target from your own benchmark (achievable ye…