Google Ads Ecommerce Overview Google Ads captures high-intent buyers at the bottom of the funnel through Shopping ads and Search. A well-structured account combines Performance Max (PMax) for automated coverage and conversion tracking via Google Tag. Reliable conversion tracking is the foundation everything else depends on — before optimizing campaigns, ensure your purchase conversion tag is firing correctly. When to Use This Skill - When launching a new Google Ads account for an ecommerce store - When conversion tracking is broken or under-reporting (common after iOS/browser changes) - When…