Positioning Strategy Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it. When to Use Triggers: - "Our messaging sounds exactly like competitors" - "Brand awareness is strong but conversion is weak" - "Sales team can't explain why we're different" - "Buyers see us as interchangeable" - "Should we reposition before we rebrand?" - "How do we test positioning claims?" Context: - Competitive markets with similar offerings - Messaging that isn't converting - New produ…