<objective Comprehensive B2B go-to-market framework covering ICP development (firmographics, technographics, psychographics), positioning (April Dunford canvas), pricing strategy (value-based, tiered, feature gating), and opportunity evaluation (scoring, red flags, complexity levels). </objective <quick start ICP scoring: 80+ = Ideal | 60-79 = Good | 40-59 = Marginal | <40 = Pass Positioning statement: Value-based pricing: Price at 10-20% of quantified value delivered Opportunity score: /100 across Market Fit, Technical Fit, GTM Fit, Personal Fit, Economics </quick start <success criteria GTM…