Product-Led Growth Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product. When to Use Triggers: - "Should we build PLG or sales-led?" - "How do we drive self-serve adoption?" - "Freemium to paid conversion isn't working" - "Developer-led adoption strategy" - "Which growth channels should we invest in?" - "How do I know if PLG will work?" Context: - Developer tools and platforms - B2B SaaS with self-serve potential - Products where value is obvious without demo - Bottom-up adoption motions - Growth channel prioritization ---…