GTM Strategy A complete go-to-market strategy is the integrated cross-functional plan: ICP, motion, channels, messaging, success metrics, and launch sequence. When to use this skill - New product launch (full product or major feature) - New segment entry (SMB → ENT; new geography; new vertical) - GTM refresh (current motion stalling) - Repositioning after pivot - Pre-fundraise GTM narrative for investors - Post-mortem on why a launch didn't take The 7 components 1. ICP (Ideal Customer Profile) — who specifically, why now 2. Beachhead segment — first concentrated market 3. Motion — PLG / sales…