Strategies: Go-to-Market Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see 10pp higher launch success rates (63% vs 53%) and 3× median revenue growth. However, 72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch. When invoking : On first use , if helpful, open with 1–2 sentences on what this skil…