Hootsuite Analytics & URL Shortening Overview Retrieve social media analytics and use Ow.ly URL shortening via the Hootsuite API. Track post performance, engagement metrics, and click-through rates. Prerequisites - Completed setup - Published posts with engagement data Instructions Step 1: Get Organization Analytics Step 2: Shorten URLs with Ow.ly Step 3: Retrieve Message Analytics Step 4: Social Profile Metrics Output - Organization analytics retrieved - URLs shortened via Ow.ly - Message performance data - Social profile metrics Error Handling | Error | Cause | Solution | |-------|-------|-…