ICP Roleplay Demo Script A launch video that explains the product in third person loses. A launch video where the founder steps into the ICP's life, hits the ICP's pain in real time, and opens the product to solve it — that one travels. This skill produces the script frame. When invoking : Ask for the product, the ICP (role + seniority + company stage), and the specific pipeline the demo will show. Then produce the roleplay frame. The frame The founder is the ICP. Not "imagine a founder." Not "here's how our customer Lisa uses it." The founder speaks in first person as the ICP, on camera, usi…