Identity Resolution Playbook Skill When to Use - Normalizing provider outputs before syncing to CRM/CDP. - Tying intent, enrichment, and product telemetry to the same account/contact IDs. - Diagnosing duplicate or conflicting records in downstream systems. Framework 1. Key Hierarchy – define primary/secondary keys (domain, account id, email, person id). 2. Matching Logic – configure deterministic and fuzzy rules, tie-breakers, and confidence scoring. 3. Conflict Handling – specify precedence rules, merge policies, and exception queues. 4. Governance – document owners, change control, and moni…