ig-caption One tool lives in this folder and it runs: It prints the caption the way the feed prints it: the first 125 characters in a box, everything else behind the tap. Read that box before you read anything else you wrote. First, decide which job this caption has This is the decision that ruins captions when it is skipped. Job A: the video already hooked them. A Reel carries its own hook in the first two seconds, spoken and on screen. The caption is not a second hook and competing with the video is how you lose both. Its job is the ask, the context that makes the ask make sense, and the wo…