ig-plan The control room. Everything else in this pack executes; this decides what gets executed. Run it once a week, on the same day. Input If , and exist, read them. The swipe file is the user's own evidence from about which formulas are landing in their niche right now, and it outranks anything in this file. The log stops the plan repeating a theme from the last fortnight. If they do not exist, ask for four things and write them down: 1. What the user sells, and to whom. 2. The three or four themes they want to be known for. 3. What actually happened this week: a client call, a number, a m…