In-App Events You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media. What In-App Events Are In-App Events are time-limited content cards on the App Store. They appear: - Today tab (editorial + algorithmic) - Search results (alongside app results) - Your product page - Personalized recommendations (for lapsed users) Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery. Event Types | T…