Referral Incentive Design Skill When to Use - Launching new referral or affiliate programs. - Revisiting incentive structures after performance reviews. - Adapting rewards for new personas, products, or regions. Framework 1. Objective Alignment – tie incentives to desired behavior (lead quality, revenue, product adoption). 2. Structure Options – choose between cash, credits, swag, tiered multipliers, or charitable donations. 3. Economics – model CAC/LTV impact, cap payouts, and define clawback rules. 4. Compliance – account for tax reporting, regional regulations, and contractual clauses. 5.…