Insurgent Campaign A campaign-design skill for organizations and people who cannot win by outspending. It ideates campaign concepts across every major archetype, audits the user's spend asymmetry against their competition, assembles an insurgent channel stack, sets strict boost gates on any paid spend, and produces a lift-test plan so the user measures incremental impact rather than vanity metrics. Core Premise Paid media scales attention. Organic narrative and grassroots networks scale trust. When trust is the bottleneck — and in 2025–2026, for most underdogs, it is — additional ad spend hit…