Joint GTM Planning Plan one joint go-to-market initiative with one specific partner. The partner is already chosen - ranking candidates belongs to . What gets planned here is a single motion: - The customer-facing "better together" story. - The campaign shape. - Who does what, with which budget. - The launch sequence both sides commit to. - The lead-sharing and attribution agreement. - The debrief that decides whether to repeat. The output is a joint GTM plan both companies can sign - a decision artifact, not campaign assets. Ad copy, email bodies, webinar scripts, and landing pages are tacti…