Journey Mapping Create user and customer journey maps to understand experiences, identify pain points, and discover improvement opportunities. A human-centered complement to process-focused value stream mapping. What is a Journey Map? A journey map visualizes a user's experience over time as they accomplish a goal. Unlike process maps (which show what happens), journey maps show how it feels from the user's perspective. | Element | Definition | Purpose | |---------|------------|---------| | Persona | Who is taking the journey | Focus on specific user type | | Phases | Major stages of the jour…