Keyword Strategy Playbook Skill When to Use - Planning quarterly SEO initiatives or briefing writers. - Auditing existing keyword portfolios for gaps or cannibalization. - Aligning organic strategy with launches or revenue themes. Framework 1. Search Intent Mapping – align keywords to persona questions and funnel stages. 2. Data Sources – combine Search Console, keyword tools, intent data, and first-party conversion signals. 3. Clustering & Scoring – group by topic, assign difficulty/opportunity/demand scores. 4. Competitive Context – track SERP features, content freshness, and authority benc…