Landing Page (High‑Conversion) — Web Design Skill A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent: one offer → one audience → one primary action . Before you design/write Gather (ask if missing): 1) Page purpose - What is the ONE primary action? (trial, demo, buy, waitlist, download) - What’s the offer? (exactly what do they get?) - What counts as conversion? (click, signup, purchase) 2) Audience + context - Who is the ICP? - What problem are they trying to solve? - Top 3 objections (why they don’t convert today) - Traffic source: ads / sea…