Launch Strategy & Go-to-Market A launch is not a moment — it's a 6-week campaign with a peak in the middle. This skill helps you build a waitlist, coordinate launch day across multiple channels, and sustain momentum for 30 days after. Core Principles - A launch without an audience is a tree falling in an empty forest. Build the audience first, even if it's small. - Momentum is manufactured, not organic. Every "overnight success" launch had weeks of preparation. - Launch once, but launch everywhere simultaneously. Coordinated beats sequential. - The goal of launch day is not revenue — it is at…