Lifecycle Marketing Automation Overview Lifecycle marketing treats each customer as being at a defined stage in their relationship with your brand — from anonymous visitor to loyal advocate — and delivers stage-appropriate messaging automatically. Unlike broadcast campaigns, lifecycle automation is triggered by behavior and stage transitions, ensuring every message is relevant. Klaviyo's predictive analytics and flow builder cover most lifecycle automation needs without custom code. When to Use This Skill - When moving from batch-and-blast campaigns to behavior-triggered messaging - When diff…