OpenSEO Local SEO Goal Work out why a business does or does not show up in Google Maps and the local pack near its customers, and what to fix first. Use this when rankings depend on a physical location or service area. For national organic work, use or . Required inputs - - The business: name, or a / (most reliable) - Its coordinate (latitude/longitude) — derive it from a / row; only ask the user when derivation is ambiguous - One to three keywords customers actually search (e.g. "emergency plumber", not the brand name) Project context The project-context tools are free and shared with the ap…