Localize — Design Across Cultures Overview Localization is not translation. Translation converts words; localization adapts the experience. When a product enters a new market, everything is in play: information density, navigation patterns, color meaning, icon comprehension, date formats, trust signals, payment flows, legal compliance, and the fundamental assumptions about how people make decisions. A checkout flow designed for US consumers doesn't become a Japanese experience by translating the strings. A trust-building pattern that works in Germany may be irrelevant in Brazil and offensive…