Made to Stick Framework A framework for crafting ideas and messages that are understood, remembered, and drive lasting action. Based on decades of research into why some ideas survive and others die. Core Principle The Curse of Knowledge is the single greatest barrier to effective communication. Once we know something, we can't imagine not knowing it—which makes us bad at explaining our ideas to others. Sticky ideas aren't born, they're made: the SUCCESs framework provides six principles that make any idea more memorable and impactful. Scoring Goal: 10/10. Score any messaging (copy, presentat…