Market Research Produce research that supports decisions, not research theater. When to Activate - researching a market, category, company, investor, or technology trend - building TAM/SAM/SOM estimates - comparing competitors or adjacent products - preparing investor dossiers before outreach - pressure-testing a thesis before building, funding, or entering a market Research Standards 1. Every important claim needs a source. 2. Prefer recent data and call out stale data. 3. Include contrarian evidence and downside cases. 4. Translate findings into a decision, not just a summary. 5. Separate f…