Market Research TAM/SAM/SOM analysis, customer persona development, survey design, and market sizing for new products, markets, or pivots. Purpose Make better business decisions by understanding the market before you build. This skill structures market research into actionable outputs — not academic reports. Focus on information that changes what you'd do. Workflow Step 1: Define the Research Question Ask the user: What decision are you trying to make? (launch, pivot, expand, price, position) What market or industry? What do you already know? What's your current assumption? What would change…